The world of Ugg

                                   The Love begins, It begins with UGG

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love.

By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. 

People didn’t just like wearing UGG boots, they fell in love with them and literally could not take them off. By the end of the 90’s, celebrities and those in the fashion world took notice of the UGG brand.

By 2000, a love that began on the beaches had become an icon of casual style.